Aldo is one of two sons of Italian citizens who migrated to Venezuela after World War II. Raised in Valencia, Venezuela, he developed an early interest in technology, specifically electronics and computers. After graduating high school from Calasanz School, he attended the Universidad of Carabobo, where he graduated with a major in Electrical Engineering and a minor in Digital Electronics and Process Control.
With his engineering education and electronics background, he accepted a Service Engineering position at SIEMENS Medical Solutions, where he supported and installed CAT Scanners, MRI machines, and Ultrasound devices. Changes in the economic environment drove him to Betz Laboratories, which was opening operations in Venezuela.
As the first Applications Engineer for Betz Latin America, he had to introduce new concepts and ideas, as well as design, install, start, and maintain the control packages. During this period he developed his commercial knowledge and skills that support business growth.
In 1999, Aldo accepted a position as an Applications Engineer for the Americas, based in Philadelphia, PA. Quickly, he became the Applications Engineering and Product Manager. In these roles he expanded his knowledge of the water treatment business and improved his marketing and leadership skills.
In the year 2002, Betz Laboratories was acquired by General Electric and became GE Water. During the integration process, Aldo accepted a position as Lean Six Sigma Black Belt, dedicated to improving the business’s Price Performance. As part of the Price Team, he worked and led impactful projects, which generated $14 million in profit for the business and helped him expand his Marketing and Price Strategy know-how.
In 2009, a new career change took Aldo to ITT Corp., where he took the role of Commercial Excellence Manager for the Industrial Process unit. This role was part of a corporate-wide program that included the participation of third party consultants (McKenzie and Deloitte) to develop a framework which increased the effectiveness and efficiency of the commercial teams. The Commercial Excellence Program impacted seven billion dollars in sales, instituted a corporate-wide commercial program, and generated tools and training materials that sustain the processes created. During his tenure at ITT Corp., he helped develop the program during its global deployment and sustainability phase. His experience with commercial processes was expanded through the development of Marketing Planning, Price Setting, Profitability Enhancement, Sales Team Coaching, Account Planning, and Product Management Data Analysis processes.
During his final assignment at ITT/Xylem, Aldo worked with a global team to generate a 25 million dollars price increase for a company with $1.2 Billion in sales. In addition to this, he generated tools set for Product Managers to easily produce a standard analysis and graphical representation of data. This process and tools will enable the Global Product Managers to spend more time (average 160 hours/year per Product manager) making decisions based on data than trying to create their own ad-hoc reports/analysis.